Effie Perry
Director of Brand Marketing, EZCORP
Education
BBA Marketing
Expertise
Marketing, Pawn Education
Summary
Effie Perry is a marketing executive with over 20 years of experience in financial services, consumer lending, and retail marketing. As a senior marketing leader at EZCORP, Inc., she oversees brand strategy and customer communications for EZPAWN, Value Pawn & Jewelry, USA Pawn & Jewelry, and Max Pawn Luxury.
Effie has extensive experience helping consumers understand pawn loans, jewelry buying and selling, electronics resale, and other financial solutions offered through the pawn industry. She specializes in developing educational content that helps customers make informed financial decisions while building trust and transparency across EZCORP's family of brands.